{"product_id":"free-prize-inside-the-next-big-marketing-idea","title":"Free Prize Inside!: The Next Big Marketing Idea","description":"\u003cp\u003e\u003cspan\u003eSeth Godin's most recent book, Purple Cow, hit The Wall Street Journal, BusinessWeek and New York Times bestseller lists, with more than 90,000 copies in print. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFree Prize Inside follows up some of the concepts in this book, answering questions readers were left with like: How do you actually think up new Purple Cows?; and how do you get them adopted by risk-averse Brown Cow companies? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt gives examples of market-changing innovations - the free prizes that worked like G.I Joe (a doll just for boys) and frequent flier miles - and teaches how to re-create these blockbuster ideas.\u003c\/span\u003e\u003c\/p\u003e","brand":"Seth Godin","offers":[{"title":"Default Title","offer_id":44402495422633,"sku":"9780141019710","price":7.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/9518\/0962\/files\/9780141019710.jpg?v=1720072558","url":"https:\/\/roseyravelstonbooks.com.au\/products\/free-prize-inside-the-next-big-marketing-idea","provider":"RoseyRavelston Books","version":"1.0","type":"link"}