{"product_id":"imagine-how-creativity-works","title":"Imagine: How Creativity Works","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSecond-Hand (Hardcover)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAs New condition\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDid you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the colour blue can help you double your creative output?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrom the best-selling author of \u003cem\u003eHow We Decide\u003c\/em\u003e comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative \"types,\" Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively.\u003c\/p\u003e\n\u003cp\u003eLehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider's perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighbourhoods more vibrant, our companies more productive, and our schools more effective.\u003c\/p\u003e\n\u003cp\u003eYou'll learn about Bob Dylan's writing habits and the drug addictions of poets. You'll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You'll see why Elizabethan England experienced a creative explosion, and how Pixar's office space is designed to spark the next big leap in animation.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eCollapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Jonah Lehrer","offers":[{"title":"Default Title","offer_id":42175010865321,"sku":"","price":9.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/9518\/0962\/products\/imagine.jpg?v=1651280227","url":"https:\/\/roseyravelstonbooks.com.au\/products\/imagine-how-creativity-works","provider":"RoseyRavelston Books","version":"1.0","type":"link"}