{"product_id":"randomistas-how-radical-researchers-changed-our-world","title":"Randomistas: How Radical Researchers Changed Our World","description":"\u003cp\u003eAcross medicine, business and government, there’s no simpler or more powerful tool for finding out what works than a randomised experiment. Investigating everything from jails to ad campaigns, philanthropy to schools, the randomistas are building evidence and busting myths.\u003c\/p\u003e\u003cp\u003eRandomised tests are carried out on us every day: by supermarkets, search engines, online dating sites and direct marketers. Political parties use randomised trials to win elections. But how do these tests work? Are there any ethical issues? And what do they reveal about our choices?\u003c\/p\u003e\u003cp\u003eIn Randomistas, Andrew Leigh tells the stories of radical researchers who overturned conventional wisdom in medicine, politics, economics, law enforcement and more. From finding the cure to scurvy to discovering what policies really improve literacy rates, randomistas have shaped life as we know it – but they often had to fight to conduct their trials and have their findings implemented.\u003c\/p\u003e\u003cp\u003eIn the tradition of Malcolm Gladwell, Randomistas is a brilliant and entertaining exploration of a hidden but vital foundation of modern life.\u003c\/p\u003e","brand":"Andrew Leigh","offers":[{"title":"Default Title","offer_id":46251050893481,"sku":"9781863959711","price":9.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/9518\/0962\/files\/9781863959711.jpg?v=1756347422","url":"https:\/\/roseyravelstonbooks.com.au\/products\/randomistas-how-radical-researchers-changed-our-world","provider":"RoseyRavelston Books","version":"1.0","type":"link"}