{"product_id":"sixty-years-of-the-vespa","title":"Sixty Years of the Vespa","description":"\u003cp\u003eIn April 1946, the first 15 Vespas came off the Piaggio production line. That was the debut of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a real cultural phenomenon to successive generations.\u003c\/p\u003e\n\u003cp\u003eSimple and elegant, practical and comfortable, these are some of the characteristics that have ensured the popular scooter an unrepeatable success, with 35,000 of them built in 1949 alone. Sixty years after its birth, the Vespa, of which 17 million have been produced, has affirmed itself throughout the world. To celebrate this historic anniversary, a book has been published that covers the fascinating epic of the Vespa, from its debut to the present day, through hundreds of pictures and invaluable documents of its various epochs.\u003c\/p\u003e\n\u003cp\u003eThe work is introduced by Roberto Colaninno, the current president of Piaggio, and includes a systematic cataloguing of all the models that have appeared in those 60 years, each one accompanied by a detailed technical specification.\u003c\/p\u003e\n\u003cp\u003eEvery one of the models produced during the first 60 years is fully illustrated, including the variants introduced during their development. Each model is described in detail, with the most significant features highlighted to facilitate their recognition, while a technical file with over 30 headings provides comprehensive factual information. \u003c\/p\u003e\n\u003cp\u003eThe book is enriched by and introductory section examining the historical background to the birth of the Vespa, with the various prototypes and the most important figures involved in its development. Naturally, there is also an ample section devoted to communication: both advertising and the famous calendars that contributed to the creation of the Vespa legend, the most important examples of which are illustrated here.\u003c\/p\u003e\n\u003cp\u003eA unique reference work of great appeal and interest to all those enthusiasts who have contributed to the Vespa's success with over 17 million examples being sold over the last 60 years.\u003c\/p\u003e","brand":"Giorgio Sarti","offers":[{"title":"Default Title","offer_id":47143041466537,"sku":"9788879113786","price":119.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/9518\/0962\/files\/md32437248441.jpg?v=1780552973","url":"https:\/\/roseyravelstonbooks.com.au\/products\/sixty-years-of-the-vespa","provider":"RoseyRavelston Books","version":"1.0","type":"link"}