{"product_id":"unf-ckology","title":"Unf*ckology","description":"\u003cp\u003eAmy Alkon presents Unf*ckology, a “science-help” book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.\u003c\/p\u003e\u003cp\u003eHave you spent your life shrinking from opportunities you were dying to seize but feel “that’s just who I am”? Well, screw that! You actually can change, and it doesn’t take exceptional intelligence or a therapist who’s looking forward to finally buying Aruba after decades of listening to you yammer on.\u003c\/p\u003e\u003cp\u003eTransforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won’t need a psych prof on speed-dial to understand―and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:\u003c\/p\u003e\u003cp\u003e- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.\u003c\/p\u003e\u003cp\u003e- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.\u003c\/p\u003e\u003cp\u003e- Fear is not just the problem; it’s also the solution.\u003c\/p\u003e\u003cp\u003e- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.\u003c\/p\u003e\u003cp\u003eFollow Amy Alkon's groundbreaking advice in Unf*ckology, and eventually, you’ll no longer need to act like the new you; you’ll become the new you. And how totally f*cking cool is that?\u003c\/p\u003e","brand":"Amy Alkon","offers":[{"title":"Default Title","offer_id":47282446532777,"sku":"9781250080868","price":9.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/9518\/0962\/files\/9781250080868.jpg?v=1784787046","url":"https:\/\/roseyravelstonbooks.com.au\/products\/unf-ckology","provider":"RoseyRavelston Books","version":"1.0","type":"link"}