Elegance: The Seeberger Brothers and the Birth of Fashion Photography

Modern fashion photography was born when three brothers, Parisian postcard photographers, shifted their lenses to the upper echelon of French society in the early twentieth century.

As impromptu portraits of beautiful women in inimitable finery at racecourses, resorts, and cafs began to appear in magazines, courant designers such as Chanel, Herms, and Madeleine Vionnet rushed to send their models to posh watering holes to be photographed with the beau monde.

The first-ever showcase of 300 rich black and white Seberger images, this luxe collection is a must-have for fashionistas, Francophiles, and vintage clothing enthusiasts. Elegance recalls a bygone era of glamour, and illuminates the candid beginnings of a now highly stylized photographic form.