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Penguin Dictionary Of Marketing
Penguin Dictionary Of Marketing
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The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
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Published: 2008
Binding: Paperback
ISBN: 9780140515183
Size: 12.9 x 1.7 x 19.81 cm
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